Social media marketing (SMM) is a type of digital marketing that leverages social networks to improve brand recognition and to drive website traffic through organic and paid means. Business uses social networking platform to connect with their existing customers and target prospects. This also helps businesses increase followers, social listening skills, online reputation (reviews) etc.
SMM encompasses setting up and operating a social account for a business, identify and reach out to the target customers, share content, engage audiences, advertising on social networks and social listening.
Many of the company owners delegate social media management as an additional responsibility to young, tech-savvy internal workers. These team members share pictures of greetings from the festival and annual celebrations. This is not just all about social media marketing. In some cases, SMB owners neglect and shy away from social media because of their ignorance and lack of confidence in the market and customers.
You ‘re missing a big opportunity in both cases.