Search Engine Marketing (SEM)
A website which is Search Engine Optimization (SEO), improve ranking on Google search results and traffic without spending money, all through organic route.
As per Wikipedia definition, Search Engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. So it is clear SEM involves money.
Let us explain SEM
- What is SEM?
- How does it different from SEO?
- Why do I need SEM, if there is already a traffic?
To understand better, explain SEM with some scenarios.
- In scenario 1, You need to outreach to the prospects at the earliest, before your competitors duplicate the services or open a branch in the same vicinity.
- In scenario 2, Creating awareness among the target population, brand recall might not be easier in a crowded place.
- In scenario 3, By spending small money (yes, really small), to acquire new customers and improve business.
SEO vs SEM
|
SEO |
SEM |
|
Free |
Paid |
|
Long term benefits |
Quick benefits |
|
Mass population |
Targeted reach |
|
Matured stage of the product |
Early stage of the product |
|
Loyal customers |
Early adopters |