Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing (Source: Wikipedia).
In fact, Email marketing is the 1st generation digital marketing. It is an evolution of our traditional marketing, where we used to receive our newsletters and other communications through postal service.
In email marketing, internet acts as a means of communication transfer. We all have our email credentials during this smart phone era, to configure our android phone.
To improve the email campaign efficiency and success rate, Digital Auro team takes all the necessary steps such as: perfect database, personalization, mobile responsive design, an effective ad copy, and a simple landing page to capture the leads.
Digital Auro provides end to end email marketing campaign support to its clients.
- Campaign Strategy
- Target email database build or buy decisions
- Segmentation
- Design & template creation
- Copy writing
- Personalization
- Landing page design
- A/B testing
- Bulk email delivery
- Campaign reporting & analytics (open rate, close rate, unsubscribe rate..etc)